SEO – getting more website visitors

SEO with D2 Hawkes Bay will help drive more traffic to your website

SEO, Getting more visitors to your website

With any website, you want to get as many quality visitors as possible to have a look around. There are many ways of driving traffic to your website and guess what, D2 knows all about how to do that.

It’s about getting your target audience to your front door, your website. Then once they’re in you lock the door and drive them further to the ultimate conversion. At that point it’s up to the way your website is structured, along with its functionality and content, to determine if those visitors will be converted.

What is SEO?

Search engines locate specific content on the world wide web for users. The most popular search engine out there is Google.

Google works by evaluating your search and then finding website pages that best match it. Google then ranks the results according to the quality of the content and the authority (quality links and number of links to the page). The higher your website is listed in results the higher the chance potential customers will visit.

Search engine optimisation (SEO) is the art of ensuring that your website content matches that searched by your potential customers (Quality content) and that there are links to your content from great websites (Quality links).

SEO: generating quality content

Generating quality content starts with getting to know your target audience: Who are they? Where are they from? How old are they?

Once you know this you can start to generate the terms that these users would use to locate your products and services.

Keyword research is conducted: how popular are the search terms, how many other websites use these words and are there any similar keywords that could be used.

From the list of ranked keywords we generate website copy. New pages may be added and existing copy re-written. Once added to the website we tell the search engines about it and then closely monitor traffic to and around your website.

SEO: generating quality links

Building quality links to your website can be a time consuming process.

There are a lot of services out there that will sell you bulk links for a sum of cash. There may be short term benefits, but it will be questionable as to the quality of the link and it’s benefit over time.

The best strategies to develop quality links for your website:

  • Create quality great content that other website owners and bloggers will want to reference and link to – tell all about it (social media & email marketing)
  • Request a product or service review from an influential blog or website
  • Get people you do business with to link to your website

Online email newsletters

Email marketing tools (Mailchimp and Campaign Monitor) provide great options to directing more traffic to your website.

  • Most people who are on the internet use email and check regularly
  • With a managed email list you can target content to users by: age, geography or interest
  • You can grow your list by having a subscription form on your website as well share and subscribe options within your emails
  • With the use of a template, newsletter construction and sending is easily managed

Other techniques

Using SEO and email marketing to get traffic to your website are just some of the techniques D2 uses. There are a number of other ways to drive traffic some of which fall under the SEO banner, some under the SEM banner (Search Engine Marketing):

  • Blogs
  • Social Media
  • Adwords
  • Online Display Ads

Just ask D2

So, if you want to drive more traffic to your website just ask me. What are you waiting for? Flick us an email or just give me a call.