Ecommerce website design

Do I need an Ecommerce Website?

Online shopping is becoming more and more the norm. Customers are starting to expect it. If you don’t offer online shopping facilities either a local competitor or overseas company will.

Latest NZ stats support this view, with online sales accounting for $2.8 Billion, around 60% of that from New Zealand websites.

If you’re an existing bricks and mortar store adding online-shopping to your website gets you in the game. Even if you don’t think your business is affected by online sales its a great way to expand your customer base.

At D2, we can configure an ecommerce solution for your business either in a new website build or bolted onto your existing online presence.

Things to consider for an ecommerce website: Content and its delivery

With traditional commerce your salesperson helps the customer to procure the sale.

For an online store, your website is both the show floor and the sales person. Successful ecommerce websites:

  • Use a design applicable to their target market
  • Have logical product groupings
  • Use compelling imagery to showcase products
  • Use clear and concise product descriptions & features

D2 understands these concepts and can provide services for developing content and structure to optimise an ecommerce websites sales potential.

Things to consider for an ecommerce website: Functionality

There are a whole raft of functions that D2 can implement that can help improve the customer experience and increase the potential and amount of a sale, these include:

  • Sales & Promotions: Discounted products and voucher based specials
  • Upsell & Cross-sell: displaying better models and product sets
  • Customer Membership & Email Marketing: News, product showcase and discounts to encourage repeat business
  • Follow-up Emails: To improve customer satisfaction & to encourage repeat business

Things to consider for an ecommerce website: Marketing

So you’ve got your online store, now just sit back and watch those sales come in – wrong.

Just like a ‘bricks and mortar’ store, if no one knows about you or where you are, your not going to have many people coming through your door.

At D2 we can provide a whole range of marketing services and strategies to get potential customers to your online store:

  • Pay Per Click: Using Google and Facebook Ads, a quick fix and usually instant traffic
  • SEO & Content Marketing: Onsite, slower but has proven benefits over the long term
  • Social media: Using Facebook to build a community, engage your audience with new products and specials
  • Email marketing: Can produce great results from an existing customer base

When you engage with D2 you’ll end up with an ecommerce website that:

  • Is customer-focused
  • Is built on tried and true techniques and functions that return results
  • Looks like a million dollars (if you like a few bells ‘n’ whistles)
  • Employs tools to help measure your website’s performance
  • Delivers the agreed outcomes

Do you want to know more

Give me a call or email. We can setup a meeting to discuss your questions or requirements and come up with options. If you need an online store developed just ask D2, that’s me, Pete. What are you waiting for? Flick us an email or just give me a call.